Wahley Chan
Marketing Leader
notable projects
Project | 01
Project | 02
Examples of Sales Promotions
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Developed sweepstakes campaign for LOST, generating $1 million in local promotional support
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Spearheaded annual promotional opportunity to drive awareness and tune-in for the CMA Awards
Project | 03
Network/Affiliate Co-Branding
Negotiated significant co-branding gains with stations such as WCVB/Boston; WXYZ/Detroit; and KSTP/Minneapolis where the ABC logo is now incorporated into local brands' newscasts, on-air and websites
FaceBook cover photo
Time zone specific full-screen tune-in graphics for affiliate newscasts
Co-branded digital billboards in target markets for NBA Finals
FaceBook cover photo
Project | 04
NBA Finals Promotion
Collaborated with ESPN Marketing to provide affiliates promotional assets to support NBA Finals including FaceBook cover photos, full-screen tune-in jpgs for local newscasts, and co-branded ESPN offchannel buys
Project | 05
Taggable/Sellable Promercials
Worked cross-functionally with ABC Entertainment Marketing and ESPN Marketing to provide sales opportunity to affiliates and secure support for key programming
Project | 06
Red Carpet Screenings of Priority Pilots
Project-managed grassroots preview screenings of priority pilots by coordinating successfully with stations in target markets like Philadelphia, Atlanta and Syracuse to execute the most impactful local events to generate buzz and word‐of‐mouth for premieres
Project | 07
Sales One-sheets
Produced sales one-sheets for classic programs in the Viacom/Worldvision/Spelling library such as Combat!, The Fugitive, Hawaii Five-O, and The Streets of San Francisco.